Hoda works for SAP Middle East and North Africa as the Head of Services Industries based out of the UAE. She looks after SAP customers in the Travel & Transportation, Engineering & Construction, Media, Sports, Entertainment & Professional Services sectors. Hoda is part of SAP MENA leadership team and she was also selected to participate in SAP Women Leadership Excellence Acceleration Program (LEAP) in Europe, Middle East & Africa. Hoda hold strong technical and business qualifications with an impressive track record; where she constantly exceed expectations throughout her professional career. Hoda holds BSC of Engineering from Alexandria University and MBA in Information Technology and Management from Maastricht School of Management. She has worked for leading multinational software companies including SAP, Oracle & Microsoft in several regional and global roles; which gave her a well-rounded experience in dealing with different cultures, challenges and business models.
During her work experience, she has successfully led diverse teams of professionals in highly competitive, complex & fast paced environments to close several strategic multi-million dollars deals. Hoda has a strong customer facing and interpersonal skills which enabled her to engage successfully with numerous C-Level Customers & Channel Partners, including several CEOs from all over the world. She is also a frequent speaker at multiple Tier 1 events including the Financial Times Conference (London), Mobile World Congress (Barcelona), Tele-management Forum (Nice, India & Middle East), Digital Africa (South Africa), IMS conference in the US and MECOM (Abu Dhabi) to mention a few.